Flowers Wood Green Privacy Policy

Introduction

This Privacy Policy explains how Flowers Wood Green collects, uses, and protects the personal information of customers placing orders from Wood Green and the surrounding districts. We are committed to upholding your privacy and complying with the General Data Protection Regulation (GDPR) and relevant UK data protection laws. Please read this policy carefully to understand your rights and our obligations.

Scope of the Policy

This policy applies to all individuals who place orders with Flowers Wood Green, whether directly through our shop or via our online platforms, and whose orders are to be delivered within Wood Green and neighbouring districts. By using our services, you acknowledge that you have read and understood this Privacy Policy.

What Personal Data We Collect

We collect only the data necessary to fulfil your order and provide you with quality service. The types of personal data we collect may include:

  • Identification Information: Name, delivery address, and contact details such as phone number.
  • Order Information: Details of the flowers, products, or services you order, delivery instructions, and order history.
  • Payment Details: When required for purchases, payment method information (note: actual card details are processed securely by payment processors and not retained by us).
  • Communications: Any messages, instructions, or feedback you provide when ordering or communicating with us.
  • Technical Data: When using our website, we may collect your IP address, browser type and version, time zone setting, device type, and cookies (for website functionality).

Lawful Basis for Processing

We process your personal data based on the following legal grounds under the GDPR:

  • Contractual Necessity: To process and deliver your orders, respond to your requests, or take steps at your request prior to entering into a contract.
  • Legal Obligations: To comply with applicable laws (such as record-keeping for financial transactions).
  • Legitimate Interests: For purposes such as improving our services, safeguarding against fraud, and informing you about relevant service changes (only where such interests are not overridden by your data protection rights).
  • Consent: For sending marketing communications if you have opted in (you can withdraw consent at any time).

How We Use Your Information

Your data is used to:

  • Process, confirm, and deliver your orders accurately and efficiently.
  • Contact you regarding your order, delivery updates, or any issues that may arise.
  • Handle customer service enquiries or complaints.
  • Comply with legal, regulatory, and tax obligations.
  • Improve our website, services, and customer experience.
  • Send relevant marketing communications only where you have consented to receive them.

Data Retention

We retain your personal information only as long as necessary to fulfil the purposes it was collected for, including any legal, accounting, or reporting requirements. Typically:

  • Order information: Retained for up to six years for accounting and possible warranty or complaint handling purposes.
  • Marketing data: Retained until you withdraw your consent or unsubscribe from communications.
  • Technical data: Retained as per our website cookie and security policies, usually not exceeding two years.

Once retention periods expire, your data is safely deleted or anonymised.

Sharing Your Data and Data Processors

Flowers Wood Green will never sell your personal data. We may share your information with carefully selected third parties and data processors who provide services on our behalf, such as:

  • Payment processors: To securely process your payments.
  • Delivery partners: To deliver your order to the specified address.
  • IT services and website hosts: For data storage and technical support.
  • Professional advisers: Including accountants or lawyers, where necessary.

All third parties are required to take appropriate security measures to protect your data and to act only in accordance with our instructions and the law. We ensure contracts are in place with all processors to safeguard your information.

User Rights Under GDPR

As a customer, you have important rights regarding your personal data. These include the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Ask us to correct any inaccurate or incomplete information.
  • Erasure: Request the deletion of your data where there is no longer a legal reason for us to keep it (also known as the right to be forgotten).
  • Restriction: Limit processing when certain conditions apply.
  • Objection: Object to processing on grounds relating to your particular situation, including for direct marketing.
  • Portability: Have your data provided in a structured, commonly used, machine-readable format, where technically feasible.
  • Withdraw Consent: Withdraw your consent to marketing at any time without affecting the lawfulness of prior processing.
  • Lodge a Complaint: Complain to the UK Information Commissioner’s Office (ICO) if you believe your data rights have not been respected.

To exercise your rights, please contact us using the details provided on our website. We will respond to your requests in accordance with data protection laws.

Data Security

We take the security of your personal information seriously and use technical and organisational measures to protect it from unauthorised access, alteration, disclosure, or destruction. These measures include restricted access, secure servers, encryption where appropriate, and regular review of our data protection procedures.

Changes to This Policy

We may update this Privacy Policy to reflect changes in the law, our data practices, or the features of our services. The date of the latest update will be indicated at the top of the policy. Please review the policy periodically for changes affecting your rights and obligations.

Contact and Further Information

If you have any questions about this Privacy Policy or how we handle your data, please reach out to us using the contact details made available on our website or visit our store directly in Wood Green. We are committed to protecting your privacy and will address your queries or concerns promptly.